Concisely define what you do / offer – Yes you love this part so much its what you want to do all day long!
Define your ideal customer and your bread and butter customer – Two very different customers. You should know both and how to describe them to others.
Define how you help them – Your unique value proposition for those customers. Do this for both your ideal and bread and butter customers.
Always start with the customer in mind – Survey many potential bread and butter customers along with several Ideal customers on your offering AND the pricing you plan. (Also check out any potential competitors – what they offer and their pricing model.
Determine if your planned pricing is competitive in the marketplace, a fair price for your customers based on the value you are providing them. Remember all business transactions should be a win-win. Finally confirm you can provide the product or service at that price profitably. If not go back to Key #1. Remember, you can not make up it up in volume. That is how so many businesses run out of capital quickly.
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